Re:Claim the fresh and clean smell of your clothes!

Did you ever wonder why your clothes smell bad even when you’ve just washed them?

We wanted to have a powerful washing detergent that is environmentally friendly and effectively removes the very source of odors in clothes. We studied many smelly clothes and found that regular washing detergent does not tackle the source and so it fails to completely remove the foul odor in clothes. After several thorough experiments, we made the perfect washing detergent. We named it Re:Claim.

The Ultimate Re:Claim Difference

Proudly Made in Sweden

Re:Claim is made with only plant-based surfactants and high quality and environmentally friendly ingredients. Re:Claim series are clear and easy to pour liquid washing detergents that exceptionally break down stains and odor molecules in sweaty t-shirts, sports clothes and other active workwear without damaging the fiber materials. Our unique formula fully eliminates the smell and leaves your clothes fresh and clean for hours.

Good Environmental Selection

We believe that washing detergents can be tough on grime and bad odors while being gentle with our environment. We strive to eco-label all our products with the Swedish Environmental Protection Association’s GOOD ENVIRONMENTAL SELECTION. Currently, our Re:Claim Original and Sensitive have the Bra Miljoval. We also have the asthma label for Re:Claim Sensitive. We hope to have all our products eco-labelled so every time you buy any of Re:Claim products, you help take good care of our environment.

Research & Development

We continue to improve our series of liquid washing detergents, as well as all other Re:Claim products. Since 2016, we dedicate our product research and development to manufacture high performing cleaning products for sports, work, equestrian and baby clothings. We hope to totally eliminate all your odor problems, one Re:Claim product at a time.


Unlike other detergents, all Re:Claim series do not contain enzymes. The enzymes effectively break down proteins, fats and carbohydrates residues. However, these same enzymes can also break down textile fibers in the absence of stains.

Don’t let the bad smell distract or embarrass you. With Re:Claim, you can finally focus on your goals without worrying about getting smelly in the middle of your training or workout routine.

Check out Re:Claim Sports series here.

Let us know what do you wish to Re:Claim today or share your Re:Claim story in the comments section below. We’d love to hear from you!